ZIMMER BIOMET
Identity
A technical launch film that announces an innovative and dynamic shoulder replacement system.
Through a collection of precise live action visuals and conceptual product animations, this film is a perfect blend of artistry and engineering.
Multi Medium
This films integrates in-studio live action footage with abstract 3D animations, offering a technical and cinematic visualization of the Identity Shoulder System.
Human
We used talent to illustrate the “patient centric” attributes of the Identity Shoulder System.
Through a composite of live action footage, 3D animation and motion graphics, we crafted a clinical and human implant demonstration.
Technical
The Identity Shoulder System was precisely engineered to fit the natural anatomy of the humeral canal.
Using abstract 3D animation and conceptual motion graphics, we bring years of research and science into the story.
Live Action
To elevate our live action footage we integrated a collection of fluid camera movement, conceptual lighting choreography and dynamic motion graphics (artwork and titles) to highlight the specialized details of the Identity Shoulder System.
Credits
CLIENT - Zimmer Biomet
PROJECT - Identity
AGENCY - Oswald West
DIRECTOR - Ryan Weilert
PRODUCER - Alison Pettibone
DP - Tyler Grimm
1ST AC - Tyler Hollman
GAFFER - Matt Lowing
KEY GRIP - Scott Anderson
DOLLY GRIP - Marc Antoine-Serou
HMU - Deidre DeHaan
STUDIO MANGER - Samuel Sanders
LOCATION - Lowing Studios
EDITOR - Jon Brown
MIX - Kyle Campbell
MOTION DESIGN - Nathan De Ceasar
ART DIRECTOR - Hannah Lewis
3D ANIMATION - Andrew Nawrot
TALENT - Cathy Amodeo
TALENT - Brenda Marvin
TALENT - Akio “AJ” Yokoyama
TALENT - Joe Anzaldua