Ryan Weilert
 

Journal

A collection of recent productions, collaborations and work that I have directed.

 
Ryan Weilert - Gazelle Sports Soccer - Winter Is Coming
 

Gazelle Sports Soccer

“Always Forward”

It is late November in West Michigan and it’s not getting any warmer. Winter is coming and soccer in Grand Rapids is transitioning from the mud and grass of Cambridge Park, to the indoor futsal courts and turf fields. As seasons change, so does the gear. Grands Rapids premier soccer shop, Gazelle Sports Soccer, is ready for winter, and released the latest collection of indoor, court & turf cleats from Nike, the Always Forward pack. Designed to enhance the skills of all types of attacking players, the cleats have been crafted for superior comfort, touch and control on the ball. These cleats will keep our winter soccer players, inspired and driven until seasons change again.

We crafted two creative directions driven by the emotion, focus and tenacity of a West Michigan soccer player independently training through winter. These are narrative driven vignettes of athletes, their cleats, and what it’s like to compete against yourself no matter the circumstance or environment. This direction tries to authentically represents Nike’s tagline, “Just Do It,” while cinematically highlighting the products tech benefits in an organic situation.

Watch The Videos —

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Kristine and Ryan Weilert - Oswald West - 2018 Holiday Look Book
 

Oswald west

2018 Holiday Lookbook

Over the last year, my wife Kristine has passionately crafted and developed an online vintage shop called Oswald West. Oswald West is a curator of apparel and home goods inspired by modern design, natural materials and sustainable living. Like a great wine or 1960’s Eames Lounge Chair, she believes goods that are discovered and reclaimed have a charming character and resolute quality that make them one of a kind.

November 30, 2018 marked the one year anniversary of launching Oswald West. To celebrate this milestone Kristine decided to produce Oswald West’s first lookbook. The production of the lookbook was an opportunity to craft some original content and realize her aesthetic direction for the brand in a lifestyle photography format.

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Ryan Weilert - Grand Rapids FC - 2018
 

GRAND RAPIDS FC

GRFC Nike Kits - 2018

To kickoff the 2018 National Premier Soccer League season, we collaborated with Grand Rapids Football Club to photograph their new Nike kits in a lifestyle format. Our goal was to elevate the brands visual identity by producing a photo shoot that will capture the imagination of the players, fans, community and league. The creative direction for this production was inspired by the clubs tagline and motto, “One City. One Club.”

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Ryan Weilert - Gazelle Soccer - Mexico World Cup 2018
 

Gazelle Sports Soccer

adidas Mexico Kits - World Cup 2018

2018 was the summer of soccer, highlighted by the Men’s FIFA World Cup in Russia. Each World Cup year comes with new national team kits, featuring fresh designs from the worlds greatest sports brands. We collaborated with Gazelle Sports Soccer, West Michigan’s premier soccer shop, to produce original content for social and web use. Out of all of the kits we photographed, the Mexico National Team was my favorite production. This year adidas delivered on two bold designs, featuring the right balance of abstract and modern elements, colors and material. This particular shoot was a lot of fun as we casted talent that passionately root for El Tri and are active in West Michigan’s football community.

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